Privacy Policy

Effective Date: March 5, 2026 | Last Updated: March 5, 2026

Anodyne Endodontics is committed to protecting the privacy of our patients and website visitors. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at anodyneendo.com, use our patient portal, schedule appointments, or interact with our digital services.

1. Information We Collect

a. Personal Information You Provide

When you interact with our website or practice, you may provide us with:

• Full name, date of birth, and contact information (phone, email, address)
• Insurance and billing information
• Medical and dental history, treatment records, and health-related information
• Appointment scheduling preferences
• Communications you send to us (email, contact forms, SMS)
• Referring dentist information

b. Information Collected Automatically

When you visit our website, certain information is collected automatically:

• IP address, browser type, operating system, and device information
• Pages viewed, time spent on pages, and navigation patterns
• Referring website or search terms
• Geographic location (city/region level)

2. How We Use Your Information

• Patient Care: To provide endodontic treatment, manage appointments, and communicate about your care
• Appointment Management: To schedule, confirm, and send reminders
• Communication: To respond to inquiries, send reminders, and practice updates
• Billing: To process payments and coordinate insurance claims
• Website Improvement: To analyze usage and optimize content
• Marketing: To provide information about our services, with your consent
• Legal Compliance: To comply with healthcare regulations and legal obligations

3. Third-Party Services and Data Sharing

We utilize trusted third-party service providers to support our practice. These providers are contractually obligated to protect your information.

a. CareStack (Practice Management)

We use CareStack as our practice management and patient portal system for scheduling, treatment records, billing, and communications. CareStack maintains HIPAA-compliant privacy and security standards.

b. GoHighLevel (Patient Communications)

We use GoHighLevel to manage patient communications including appointment reminders, follow-up messages, and practice notifications via SMS, email, and other channels. Information shared includes your name, phone number, email, and appointment details.

c. Google Analytics (Website Analytics)

We use Google Analytics to understand how visitors interact with our website. Google Analytics uses cookies to collect anonymous usage data. You may opt out by installing the Google Analytics Opt-Out Browser Add-On.

d. SearchAtlas (SEO and Digital Marketing)

We use SearchAtlas for search engine optimization and digital marketing analytics. This data does not include personal health information.

e. Cloudflare (Website Security)

Our website uses Cloudflare for security, performance optimization, and content delivery.

4. HIPAA Compliance

As a healthcare provider, we comply with HIPAA. Your protected health information (PHI) is handled in accordance with HIPAA Privacy Rule, Security Rule, and Breach Notification Rule:

• PHI is only disclosed for treatment, payment, and healthcare operations, or with your written authorization
• We maintain physical, technical, and administrative safeguards to protect electronic PHI
• Business Associate Agreements are in place with all third-party vendors who handle PHI
• You have the right to request our Notice of Privacy Practices at any time

5. Cookies and Tracking Technologies

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Used by Google Analytics for anonymous usage statistics
• Performance Cookies: Used by Cloudflare for optimization and security
• Marketing Cookies: May be used to deliver relevant content

You can control cookie preferences through your browser settings.

Ensuring HIPAA Compliance to Protect Patient Privacy

We implement industry-standard security measures including SSL/TLS encryption, secure cloud-based storage with access controls, regular security assessments, staff training on data privacy, and Cloudflare WAF protection.

7. Your Rights and Choices

• Access: Request a copy of personal information we hold about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion, subject to legal retention requirements
• Opt-Out: Unsubscribe from marketing emails or opt out of SMS by replying STOP
• Cookie Preferences: Manage settings through your browser
• HIPAA Rights: Request access to, amendment of, or accounting of disclosures of your PHI

8. Data Retention

• Medical Records: Retained per Illinois law and HIPAA (minimum 10 years from last treatment for adults)
• Communication Records: Retained for the patient relationship duration plus legally required period
• Website Analytics: Retained in aggregated, anonymized form
• Billing Records: Retained as required by tax and healthcare regulations

9. Children’s Privacy

Our website is not directed to children under 13. We do not knowingly collect personal information from children under 13 through our website. Pediatric patient records are maintained in accordance with HIPAA and Illinois law, with parental or guardian consent.

10. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.

11. Illinois Privacy Rights

Illinois residents may have additional privacy rights under state law, including the Illinois Personal Information Protection Act (PIPA). Contact us to exercise any applicable rights.

12. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, technology, or legal requirements. Updates will be posted on this page with a revised date. Continued use of our website constitutes acceptance of the updated policy.

13. Contact Us

If you have questions about this Privacy Policy, please contact us:

This Privacy Policy is specific to Anodyne Endodontics. For questions about your health information, please contact our office directly.